Advanced Data

In general, people often track their weight to measure weight loss or ensure they are maintaining the status quo. The Advanced Data page gets a little more scientific with the aim of providing you with some advanced tools to aid you with maintaining or losing weight.


The BMI (Body Mass Index) is used by the medical professionals to quickly determine a person’s weight in regard to their height.

From a straight forward calculation the BMI factor can be gained and gives a measure which can be used to determine if a person is underweight, of normal weight, overweight or obese.


BMR is short for Basal Metabolic Rate. The Basal Metabolic Rate is the number of calories required to keep your body functioning at rest, also known as your metabolism. We calculate your BMR using formulas provided by

Suggested Calorie Intake

Once we know your BMR (the number of calories to keep you functioning at rest), we can go on to give you suggestions on how to spread your calorie intake across the day. Firstly we split the figures into daily calorie intake to maintain weight and daily calorie intake to lose weight. Daily calorie intake to lose weight is calculated based on NHS advice – they suggest to lose 1 – 2lbs a week you should subtract 600 calories from your BMR. The two daily figures can be further broken down by recommending how to split calorie intake across the day i.e. breakfast, lunch, dinner and snacks.


With calories calculated, the we can recommend how those calories should be split into Fats, Carbohydrates and Proteins.  Based on 2010 Dietary Guidelines for Americans we have split it in the following manner: Carbohydrates 50% of calories, Fat 25%  and Protein 25%. For further information please read our guide.